Monthly Archives: February 2012
How not to use Twitter: lessons from Qantas and Westpac
Written on February 15, 2012 at 3:48 pm, by BigEgg
Brands like Qantas are finding controlling their message on Twitter is not easy. AAP For major brands, the road to social media infamy is paved with what seemed like good ideas at the time. Just this week, Qantas succeeded in having Twitter suspend the well-known spoof account, @QantasPR, claiming users would mistake it for theContinue Reading